Language- The main bulk of the language on the front cover of this weeks issue on NME is about Lilly Allen, the aim is to attract the attention of the young music fanatic audience that the magazine captures by making them interested in reading more by getting there attention, making them want to read more therefore making then buy the Magazine. The main headline says ‘Lilly Allen takes on the world’ with a quotation above ‘I cant keep on living my life like this, its doing my head in’, Lilly Allen is a popular musician  who helps to represent the genre of music NME is about. The quotation along with the main headline encourages there target audience to pick up the magazine. The main headline ‘Lilly Allen takes on the world’ uses a White font with a black high lighted background around the font. The contrast between the Black background and the White font helps the main headline to pop off the page, drawing attention to the fact it’s the main feature in the magazine, along side the main feature the quotation also helps to add interest and curiosity encouraging the viewer to read on. Another example of this is used at the top of the page with the headline ‘NEW MONKEYS TUNES’, this is in bold capitals in a yellow font. The bold yellow font against the black background draws the attention of passers by or music fanatics, as well as that fact it is capitals also draws attention the headline.

Ideology- NME music magazine both represents, values and promotes music both new and old. The magazine raises awareness of new and up coming artists and helps to widen there fan biases and promote there songs as well as contain posters, interviews, stories, and special exclusives. NME is a magazine for music enthusiasts interested in up to date music, recent gigs and tours, and the stories from the artists. It is primarily focused loosely on Indie rock.

Audience- Young music enthusiasts between the ages of 16-30. It is aimed at people interested in up coming artists, Musical events and reforming bands, people interested in musicians, music exclusives and interviews. This is focused on young adults interested in music.

Representation- The splash of the front cover is very bold, busy and full of contrasting colours that makes the magazine more interesting and make the top stories and the magazine itself stand out. The use of many contrasting colours works well in helping the magazine stand out and does not appear cluttered even though there are many headlines and magazine features shown on the cover. The focus is always drawn to the image and the main headline. The image is intense powerful and contrasting as in the font, also the colours in the image tie in with the colours used on the cover. The intensity of the image also helps to support the intensity of the quote. From our own knowledge we know that the image colours where edited to give the desired effect of quirkiness and intensity.

Language- The language used is focused towards the student’s interests more so then education, however it does seem to have intellectual and entrepreneur aspects, for example ‘MAKE MONEY ON CAMPUS’. The bright Yellow head lines contrasting against the Black background grabs the readers attention as well as spark interest and curiosity, as well as this the headline topic is something that would interest young students for example ‘THANK GOD ITS FRIDAY’S’, this is a play on words of the saying ‘thank god its Friday’, Friday indicates the start of the weekend which is a time for relaxation and fun, after reading on you realise they choose to write ‘Friday’s’ as a play on words as the article was about a new club. This again is interesting to the target audience and shall encourage them to read on. The bright and colourful Yellow Masthead is fresh, colourful, lively, positive and appealing also the bright colour also draws attention to the name of the magazines name as well as tie into the headlines by using the same colours.

Ideology- Values of a collage magazine: the image of the young man projects the appearance of relaxed calm under control attitude to education, however we also get the impression that he is social and popular by the way he presents himself and by the headlines on the cover, as well as this his relaxed in control appearance and posture helps to promote a good image of a supportive environment. It also helps to promote the idea of positivity and studying as well as been informative and interesting.

Audience- The magazine is aimed towards collage students between the ages of 16-19; it is aimed more towards the social aspects of a collage student’s life rather then enforcing education on to them. It is for the typical student out going, fun, lively and hard working.

Representation- The front cover is very energetic and busy, this will appeal to a younger generation as in many ways it mimics there lifestyle, as well as that the bright lime colour used on font throughout the front cover also mimics the lively fresh lifestyle students lead as well as setting a contrast between the black background. The cover is sophisticated classy and youthful; the headlines also suggest the same about the content. Although the purpose is to inform it uses word play and vocabulary and topics that are relatable, interesting and entertaining. The main image is of a young man stood in a relaxed manner who is stylishly dressed smiling and holding books in one hand. The relaxed posture and his smiling facial expression suggests he has no worries or concerns and that he is in control of his work and collage life, where as the books in his hands suggest that he is hard working as well as that the fact he is smilling also suggest he is enjoying his collage education giving a good impression of the collage. The young mans cool styling appearance suggests he is social as well as this it tyes in well with the appearance of the front cover of the magazine.